Using Popularity, Larranaga Boosts George Mason’s Reputation
Friday, December 15, 2006
Following the George Mason Patriots' NCAA success last season, coach Jim Larranaga '67 has been working with the school to boost popularity, recruitment, and ticket sales.
"Jim Larranaga and his Patriots garnered national attention last season
when they reached the N.C.A.A. tournament semifinals. The coach has
been using that fame to attract recruits and improve ticket sales."
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Following the George Mason Patriots' NCAA success last season, coach Jim Larranaga '67 has been working with the school to boost popularity, recruitment, and ticket sales.